What's the difference between a brand and a brand?

Brand and trademark are a pair of concepts that are easily confused. There are both connections and differences. In the marketing practice of the enterprise, the basic purpose of brand and trademark is to distinguish the source of the goods and facilitate the consumer to identify the goods in order to benefit the competition. But the brand is not exactly the same as the trademark.
A trademark is a part of the brand
The trademark is the symbol and the name part of the brand, which is convenient for the consumer to identify. But the connotation of brand is much more than that. Brand is not only an easy to distinguish name and symbol, but also a comprehensive symbol. It needs to give its image, personality and life. The design of brand logo and brand name is only the first work to build brand, but to really become a brand, we must start with the improvement of brand personality, brand identity, brand positioning, brand communication, brand management and so on. In this way, consumers' understanding of brand will change from form to content, from sensibility to rationality, and complete the transformation from unknown to understanding and buying, and form brand loyalty.
The trademark is a legal concept of the brand is the market category.
Trademark is a legal concept. It emphasizes the protection of the legitimate rights and interests of producers and managers. Brand is the market concept, which emphasizes the establishment, maintenance and development of the relationship between enterprises (producers and operators) and customers.
The legal effect of trademark by trademark rights mainly in the establishment, renewal, transfer, dispute arbitration proceedings, protect the legitimate interests of trademark owners; at the same time promote production operators to protect the quality of the goods and maintain the reputation of the trademark.
When the interests related to trademarks are infringed, legal rights can be maintained to protect their rights and interests, and trademarks show the dignity and inviolability of the law.
The brand's market function is manifested in: brand is beneficial to promoting sales and increasing brand benefit; it helps to strengthen customer brand cognition, guide customers to choose commodities and establish customer brand loyalty.
The trademark rests in the hands of the enterprise, but the brand in favor of consumers
The ownership of trademark belongs to the enterprise, belongs to the registrant, and the brand belongs to the consumer, it only exists in the consumer's mind. When the consumer no longer attaches importance to your brand, the brand is no value.
The above analysis of so many, very detailed, I believe that after you have seen it must be very clear.