The original intention of the establishment of the tag is to prevent people from buying clothing, clothing brand clothing and other clothing brand clothing confused and designed a difference symbol. Now, with the importance of clothing culture, the tag is no longer just for the purpose of differentiation, but also for the dissemination of the cultural connotation of this enterprise to people. So, to a large extent, the tag has become an expression of intangible assets, which is the cultural essence of a garment brand.
The clothing tag factory divides the hanging cards into 5 categories according to their use.
1. mark tag: the use of the brand logo, color and composition is also unified.
2. component hanging card: when the trademark is difficult to show, it can introduce the relevant situation of the product in detail, and promote the purchase behavior.
3. use description tag: explanatory function and precautions for maintenance.
4. proof: reflecting the quality of the product and introducing the credibility of the product.
5. sales suspension: indicating product number, specification, price and so on, for reference when buying. According to the material, the main categories include black cardboard, white cardboard, copper paper, PVC, sulphuric acid paper and so on.
The tag material commonly used in clothing tag design materials are the following: (paper coated paper, kraft paper, cardboard, single-sided and double-sided insulating paper, corrugated paper, cardboard etc.), metal (copper, iron, alloy, stainless steel), leather materials (all kinds of animal skin, fur, leather etc.), textile materials (canvas, silk, chemical fiber, cotton etc.). Paper material is widely used in various types of clothing, is the most common label material, metal material commonly used in jeans, as well as the tag zipper material, can highlight the style. The leather material commonly used in fur leather garments and denim clothing, some for their clothing material. Textile materials are commonly used in all kinds of casual clothing and tag lanyard.